Level Up

Level Up

ACM LEVel Up: Lifting Every Voice program is a two-year professional development and enrichment curriculum for rising leaders in Country Music, designed to empower participants to play a pivotal role in expanding the horizons of Country Music into new audiences that transcend demographics and geography. The program’s first year is spent learning as well as collaborating to develop a proposed plan to expand Country Music’s reach into new and underrepresented audience segments; the second, implementing said plan. The program is funded wholly by the Academy of Country Music at no cost to participants.

Level Up 2024 Application

We are currently accepting applications and nominations for the ACM LEVel Up 2024 cohort now through Monday, October 30, 2023. Candidates are encouraged to apply (or be nominated by their peers) if they have worked in the industry for more than five years and have demonstrated a commitment and passion for making Country Music accessible and welcoming to all.

Individuals selected for the widely praised two-year intensive program will work toward the mission of “expanding the horizons of Country Music to transcend demographics and geography.” Candidates should be driven and high-achieving employees who are passionate about making Country Music accessible and welcoming to all and committed to growing within the industry, as well as innovative, creative, and bold thinkers who are motivated by taking action.

In the first year of the LEVel Up program, participants learn more about the music business from some of the industry’s key executives, as well as participate in volunteer opportunities. The class also collaborates as a cohort to devise a proposal to expand Country Music’s reach into new and underrepresented audience segments. In the second year, the cohort works together to bring the plan formulated in year one to fruition.



LEVel Up, Class of 2023
  • Sabrina Butera, CAA
  • Nick Coulson, SiriusXM/The Highway
  • Ellen Ford, BBR Music Group
  • Aimee Graham, Country Music Hall of Fame and Museum
  • Synnovea Halsel, Sony Music Publishing
  • Alex Heimerman, Universal Music Group Nashville
  • Roxy King, UMPG
  • Markus Koger, Smoking Section Podcast
  • Jenn Tressler, Opry Entertainment Group
Level Up

LEVel Up, Class of 2022
  • Kaela Allen, Singer/Songwriter
  • Mackenzie Cooper, Triple Tigers Records
  • Stephanie Davenport, Warner Music Nashville
  • Morgan Kenney, WME
  • Daniel Killian, FBMM
  • Shelby White, AEG Presents
Level Up