Industry Awards

Troy Vollhoffer has been chosen to receive the Lifting Lives Award, honoring the contributions of Gary Haber, known as a business manager and past president of ACM Lifting Lives. This award is presented to a Country Music artist, duo/group, or industry professional who is devoted to improving lives through the power of music, has a generosity of spirit, and is committed to serving others. It is voted on by the ACM Lifting Lives Board of Directors.

ACM Lifting Lives Executive Director Lyndsay Cruz congratulates this year’s recipient and says, “This recognition for Troy is so well deserved and is a testament of his generosity and commitment to helping others. As a longtime board member and former Chair, his support has had a huge impact on the work of ACM Lifting Lives, and I’m so delighted we get to celebrate his contributions to making the industry a better place at ACM Honors in August. Troy's efforts have made a difference in people’s lives whether they know it or not, as he doesn’t seek the spotlight and has always been a selfless leader and a beacon of support to so many.”

Troy Vollhoffer has been successfully involved in the music industry for more than 30 years, and during that time, he has placed an emphasis on giving back to support the Country community. He joined the Board of ACM Lifting Lives, the philanthropic partner of the Academy of Country Music, in 2016 and rose quickly to Officer positions, including Vice President, President, and ultimately Chair in 2022. Additionally, he’s served on the advisory boards of the T.J. Martell Foundation and Vanderbilt Children’s Hospital, among other causes.

His company, Premier Global Production, has grown into one of the foremost staging and lighting companies in the world, having provided touring lights and outdoor staging to some of the biggest artists in the industry including Metallica, the Red Hot Chili Peppers, Florence and the Machine, Tim McGraw, Chris Stapleton, Morgan Wallen, Riley Green, Lee Brice, and many more. The company has also serviced some of the largest events in North America including Lollapalooza, Austin City Limits, Electric Forest Festival, Bonnaroo Music Festival, Music Midtown, Tortuga Music Festival, and Hangout Music Festival, among others.

Vollhoffer, a former professional hockey player, is also well-known for music festivals, including six Country Thunder events across North America and a seventh event called Big Valley Jamboree. The Country Music festivals have been recognized for excellence in the music industry, receiving numerous award nominations and taking home the award for ACM Festival of the Year for Country Thunder Wisconsin at the 50th ACM Awards, Country Thunder Arizona at the 53rd ACM Awards, and Country Thunder Bristol, which was announced as the winner for ACM Festival of the Year for the 58th ACM Awards earlier this week.