Raised just 90 miles outside of Nashville in the small town of Waverly, Tennessee, Vanderbilt University grad Ebie McFarland founded Essential Broadcast Media, LLC, an award-winning PR company in 2007. Since, she has helped launch the careers of critically acclaimed artists such as Ashley McBryde and Caitlyn Smith to earning the trust of discriminating artists such as George Strait, Kenny Chesney and Eric Church to retaining longtime clients such as Darius Rucker and Hootie & the Blowfish, further reinforcing McFarland and her team understand and execute the growing importance of telling one’s story with passion, grit and perseverance.

Currently, McFarland serves on both the Country Music Association and Academy of Country Music Board of Directors as well as the Academy of Country Music’s Lifting Lives.