Vice President, Digital Strategy & Engagement
Rory Levine joins the Academy of Country Music as Vice President, Digital Strategy & Engagement from a career leading and growing some of the most resonant media brands. Most recently, he led all consumer recruitment and registration efforts for The Atlantic’s acclaimed events business, supporting a robust slate of 150+ premiere live journalism events staged all across the U.S. Prior to that, he notably served as Vice President, Marketing and Audience Engagement at Viacom’s country music and lifestyle cable television network CMT, heading all consumer-facing advertising campaigns, promotional partnerships, and social media activation, notably including the successful migration and relaunch of the fan-favorite music drama series Nashville for its two final seasons and nearly 40 all new episodes. Levine has also run marketing and communications at U.S. cable TV channel BBC America, including launching breakout original series Orphan Black and guiding the remarkably successful rejuvenation and American ascendency of historic sci-fi title Doctor Who through its iconic 50th anniversary global celebration, and for historic arts non-profit AIGA, the Professional Association for Design. Over the last year, he has worked as a marketing and brand strategy consultant for a variety of celebrated businesses, including the Grand Ole Opry, Blake Shelton’s Ole Red restaurants, public-private partnership state organization Launch Tennessee, and user-generated content showcase tool TINT. He hails from the Hudson Valley of New York state and is a graduate of the University of Pennsylvania.
In his role at the Academy, Levine is responsible for building and executing dynamic, competitive, and ambitious strategies for the organization’s digital portfolio, aiming to build and develop authentic communities across platforms with impactful short-form original content, refinement of voice and attitude, and integration and amplification of key influencers and thought leaders, synced with the organization’s larger programming and marketing efforts. Levine reports to Damon Whiteside, the CEO of the Academy.