Vice President, Strategic Partnerships

Jen Heaton, a California native, joined the Academy of Country Music in 2017, most recently serving as Director, Strategic Partnerships and now elevated to Vice President. In her time at the Academy, Heaton grew existing partnerships and continues to expand the Academy’s footprint with corporate partners. Recent endeavors for Heaton include renewing partnerships with Ford, 1000 Stories Wine and Dr Pepper, in addition to creating new relationships with brands such as Crown Royal, T-Mobile and AT&T. Heaton’s efforts in 2020 focused on supporting fundraising for the ACM Lifting Lives COVID-19 Response Fund and collaborating to launch a national vaccine PSA campaign with the Ad Council. Prior to her time at ACM, Heaton worked with Arizona Diamondbacks in both Sales and Corporate Partnerships where she oversaw contracts and executed activations with the team. Heaton graduated from University of Arizona where she studied Communications and Business. 

Heaton currently resides in California with her husband and their new addition, Zoe. In her role as Vice President, Heaton will continue to plan and execute the ACM and ACM Lifting Lives® partners programs—including identifying, cultivating and developing new sponsors across industries and developing a multi-year partnership strategy. She reports to Damon Whiteside, CEO of the Academy.