Director, Strategic Partnerships

California born and raised, Jen Heaton joins the Academy of Country Music as Director, Strategic Partnerships, in the Academy's Los Angeles office.

Heaton attended the University of Arizona, graduating with degrees in communications and business, and remained in Arizona and joined the Arizona Diamondbacks' Sales Department in 2010 to assist with their season tickets, group events and hospitality. She was quickly promoted to an account executive, overseeing more than 500 season ticket holders and their day-to-day ticket usage in addition to coordinating annual events for season ticket holders. In 2013, Heaton transitioned to the role of account service executive in Corporate Partnerships, where she managed corporate partners of the Arizona Diamondbacks, overseeing contracts and executing activations with the team.

In her role as Director, Heaton is responsible for planning and executing the ACM and ACM Lifting Lives® partners programs—including identifying, cultivating, and developing new sponsors across industries and developing a multi-year partnership strategy. She reports to Damon Whiteside, CEO of the Academy.