Mike Martinovich

Born in St. Louis, Missouri, he attended the University of Missouri with a focus in political science. His career began where he grew up, as he started as a sales representative for Sony Music in 1969. Martinovich moved to many branches around the country and ended up in New York City, where he spent 10 years as the VP of merchandising and then VP of marketing of CBS Records when he made his move to Nashville. 

He was instrumental in promoting stars like Bruce Springsteen, Micheal Jackson, and Pink Floyd as well as Country Music legends including Dolly Parton, Willie Nelson, and George Jones. Later in 1994, he joined Garth Brooks’ team. 

Martinovich joined three others who formed The Consortium, which helped offer consultancy to Broken Bow Records, notably signing Jason Aldean. He served on numerous boards including Record Company Day Committee and RIAA, was a member of the Recording Academy, and was chair of the CMA’s marketing development committee. 

Martinovich, among his many accolades and accomplishments, was a loving father of two — both of whom followed him to pursue careers in the music industry.