SVP, Marketing

Brooke Primero joined the Academy from BNC (now PMK-BNC), a leading entertainment PR and marketing firm, where she led the Special Events team - including working with the Academy for more than four years. Her experience in event marketing and media solutions resulted in highly successful campaigns during her nine years at the agency for clients including T-Mobile, General Motors, Screen Actors Guild, The Miss America Pageant, GUESS?, Red Bull, 7th on Sixth and more, and for magazine clients including Vanity Fair, People, Us Weekly, Sports Illustrated, etc. Prior to that with Paramount Pictures, she handled talent relations and was a key contributor to developing media and promotional events--ranging from film premieres, Hollywood Walk of Fame ceremonies and Oscar parties--for film launches including Mission Impossible, Titanic, First Wives' Club, Face/Off and more. Primero began her career as a journalist, working for Petersen Publishing and Disney Magazine Publishing, among others.