Encino, CA (July 6, 2011) – ACM Lifting Lives® announced today that the July theme for its monthly “My Cause” web feature is “Country for Kids.”  The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

ACM Lifting Lives repeated the My Cause opportunity in 2011 by encouraging artists to speak on camera about their favorite charities at the 2011 ACM Awards.  My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Last year, ACM Lifting Lives gave more than $25,000.00 to artists’ favorite charities through this program, and will again make donations in addition to driving fan awareness.

This month, “My Cause: Country for Kids” is highlighting a cause that helps bring happiness into the lives of children whose health is compromised.  Donations can be made to the charity using a donate link available with the video. Below is the artist and cause included in the July “Country for Kids” feature.

July: “Country for Kids”

  • Randy Houser – Victory Junction

To watch the July My Cause video and donate to the cause, please visit ACMLiftingLives.org. 

About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.   Each year, ACM Lifting Lives provides grants to music therapy and music education programs.  Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.

#    #    #

Media Contacts:                        Brooke Primero                                               Katie O’Halloran
Academy of Country Music                          Academy of Country Music
 (818) 788-8000            x1419                                    (818) 788-8000 x1418
brooke@acmcountry.com                                 katie@acmcountry.com