DR PEPPER AND LADY ANTEBELLUM TEAM UP TO GIVE FANS AN UNRIVALED EXPERIENCE AT THE 2011 ACADEMY OF COUNTRY MUSIC AWARDS
Dr Pepper Continues its Support of the Academy of Country Music
PLANO, Texas (January 13, 2011) – Dr Pepper has partnered with hit country music group Lady Antebellum to give one lucky fan an unrivaled experience at the 46th Annual Academy of Country Music Awards (ACM Awards) in Las Vegas this April. The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum. Now through March 17, fans can enter online at DrPepper.com for their chance to win.
“We look forward to another great year of country music with the Academy and the award-winning group, Lady Antebellum,” said Dave Fleming, director of marketing for Dr Pepper. “Country music and Dr Pepper enjoy a tremendously loyal fan base, and we are excited to bring this unique access to one lucky fan.”
Dr Pepper has supported the Academy of Country Music for more than a decade, and this year has partnered with chart-topping recording group, Lady Antebellum. The group will perform at the Dr Pepper private concert, and will be featured on product packaging,
in-store displays and the DrPepper.com website.
“We look forward to ACM Awards every year because country music fans take over Vegas for the entire weekend,” said Hillary Scott of Lady Antebellum. “Dr Pepper will give a lucky fan the ultimate prize – a chance to experience the ACM Awards from behind-the-scenes.”
Log on to DrPepper.com for full contest rules. No purchase is necessary. Entries must be received by March 17, 2011 to be eligible. The 46th Academy of Country Music Awards show airs on April 3, 2011 on CBS.
# # #
About Dr Pepper
Dr Pepper, a brand of Dr Pepper Snapple Group (NYSE: DPS), is the oldest major soft drink in the United States. Since 1885, the 23 flavors of Dr Pepper have earned legions of fans that enjoy its unique, refreshing taste. The brand is available in Regular, Diet, Caffeine Free and Cherry varieties. DPS is a leading producer of flavored soft drinks, marketing Dr Pepper and 50-plus other beverage brands across North America and the Caribbean. For more information on Dr Pepper, visit www.drpepper.com or www.drpeppersnapple.com.
About the Academy of Country Music Awards
The 46th Academy of Country Music Awards is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry. The show is produced for television by dick clark productions and will be broadcast LIVE from the MGM Grand Garden Arena in Las Vegas Sunday, April 3, 2011 at 8:00 PM live ET/delayed PT on the CBS Television Network. Orly Adelson and R.A. Clark are executive producers. Barry Adelman is producer, and Bob Bardo is the executive in charge of production. Bob Romeo is executive producer for the Academy of Country Music. For more information, please visit www.acmcountry.com.