THE ACADEMY OF COUNTRY MUSIC® ANNOUNCES ACTIVATIONS & BRAND PARTNERSHIPS FOR THE 4TH ACM PARTY FOR A CAUSE® FESTIVAL
THE ACADEMY OF COUNTRY MUSIC® ANNOUNCES ACTIVATIONS & BRAND PARTNERSHIPS
FOR THE 4TH ACM PARTY FOR A CAUSE® FESTIVAL
APRIL 1 – 3 AT LAS VEGAS FESTIVAL GROUNDS ON THE STRIP
CARRIE UNDERWOOD, DIERKS BENTLEY AND KENNY CHESNEY
HEADLINE THREE-DAY SUPERSTAR EVENT
SINGLE & THREE-DAY PASSES ON SALE NOW AT TICKETMASTER.COM
Tweet: Much more fun to expect at the @ACMparty for a Cause Festival
in Las Vegas April 1-3, 2016! [Insert news link here]
Encino, CA (March 24, 2016) – The Academy of Country Music® announced the partners, activities and special events taking place during the 4th ACM Party for a Cause® Festival, a three-day music festival from Friday, April 1st – Sunday, April 3rd at the Las Vegas Festival Grounds. The festival will feature two stages for ongoing LIVE country music performances, interactive games, and a country marketplace. New and returning attractions such as the inaugural Cause Way, Cabela’s & ACM Tic-Tac-Toe Archery Event, Cracker Barrel Content Creators Studio, MillerCoors Beer Garden, Ram Trucks Country Music Experience, and more will be popping up throughout the festival.
The outdoor festival will feature more than 30 superstar acts performing on the Ram Trucks Main Stage and Cabela’s Stage. Carrie Underwood will headline a special “ACM Women of Country Night” to kick off the festival with an all-female lineup including Cam, Kelsea Ballerini, Martina McBride, Kellie Pickler and Maddie & Tae. On Saturday, Dierks Bentley will headline a performance-packed day featuring acts by Frankie Ballard, Lee Brice, Chase Bryant, Courtney Cole, Chris Janson, Chris Lane, Dustin Lynch, Jackson Michelson, Chris Stapleton, Chris Young, Brothers Osborne and A Thousand Horses. After performing at the 51st ACM Awards, Kenny Chesney will headline on Sunday to close out the festival following performances by Brett Eldredge, Lindsay Ell, Sam Hunt, Kip Moore, Maren Morris, Chase Rice, Granger Smith and Old Dominion.
The 4th ACM Party for a Cause Festival is part of The Week Vegas Goes Country® leading up to the 51st Academy of Country Music Awards™ broadcast from MGM Grand Garden Arena on Sunday, April 3, 2016 at 8:00 PM live ET/delayed PT on the CBS Television Network.
Fans can purchase single or three-day passes at www.ticketmaster.com. Ticket proceeds from the ACM Party for a Cause Festival benefit the Academy’s charitable arm, ACM Lifting Lives®. Generous giving from fans, and partnerships with artists, has allowed ACM Lifting Lives to support military programs that use music therapy to aid our veterans and wounded warriors, while providing funding to help them ease back into civilian life. Over $400,000 has been donated to various military organizations in just three years. For more information, visit www.ACMpartyforacause.com.
The ACM Party for a Cause Festival will feature RFID Wristbands for festival entry and exit. After passes are purchased guests will be shipped their RFID Wristbands, which can be activated online before arrival to the festival. The RFID Wristbands will also feature ACM Cashless, a program which uses RFID technology to allow attendees to link their credit card to their wristband, set a PIN for security, and then use it to purchase beverages, food and select merchandise at the event. ACM Cashless is the recommended payment method, but credit card and cash will also be accepted by vendors at the festival.
Additional details on the events, activations and partners for the 4th ACM Party for a Cause Festival can be found below and in the ACM App, the ultimate fan guide to navigating the festival. The official app, available for download at the App Store and Google Play, offers fans the latest on performers, concert schedules, artist meet and greets, food, drinks and shopping at the ACM Party for a Cause Festival. New to the app this year, users can turn on bluetooth to receive location-targeted messages as well as an interactive map designed to give fans the most out of their experience at the Festival.
BIG GREEN EGG
Big Green Egg is proud to join The Academy of Country Music in their support of ACM Lifting Lives. Stop by the ACM Booth next to the Cause Way to find out more about this important philanthropic effort. And while you're there, register to win a Big Green Egg MiniMax package that includes everything you will need to get started with The Ultimate Cooking Experience.
CABELA’S & ACM TIC-TAC-TOE ARCHERY TOURNAMENT – SATURDAY APRIL 2
Luke Bryan and Justin Moore will return to host the celebrity archery tournament event taking place on Saturday, April 2 from 11:00am–12:00pm PT. Watch country music stars and Cabela’s pro staff archers participate in an archery exhibition featuring Cabela’s state-of-the-art digital archery equipment. Team Luke and Team Justin will compete head-to-head to see whose archery skills will take home the trophy!
Visit the Cabela’s booth for a fun and interactive outdoor experience, including a green-screen photo booth, safe archery, vintage-photo kiosk, a Luke Bryan 32 Bridge display, artist appearances, camping displays, wild-game food samples and more!
THE CAUSE WAY FEATURING ACM LIFTING LIVES BOOTH
Cause Way will feature booths of the charitable beneficiaries of the 4th ACM Party for a Cause Festival. For the first time ever, festival goers will have the opportunity to learn more about each organization’s mission and impact onsite at the festival.
Base Camp 40 Warriors in the Wild gives back to our nation’s brave Veterans via all expenses paid outdoor adventures throughout the country and British Columbia. Come visit our booth to meet the great volunteers, find out more information on sending a veteran on a trip, view previous hunts and veterans honored, as well as enter for an opportunity to win a customized ACM and BC40 Weatherby Rifle or a signed Kurt Busch and Rusty Wallace Nascar hood!
Visit the pop-up shop for demonstrations of the latest beauty tips and tricks, get free gift cards, take pictures in the photo booth, and enter to win beauty products and the grand prize of a Carrie Underwood signed guitar.
- THE GIVING KEYS
The Giving Keys, a Los Angeles-based social enterprise, exists to employ those transitioning out of homelessness to make jewelry out of repurposed keys that are sold and shared around the world. Each key is unique and carries a message like HOPE, STRENGTH, DREAM or COURAGE. At their booth, The Giving Keys will sell their classic keys as well as the “POWER” key. A portion of the proceeds of all keys sold during the weekend will be donated to ACM Lifting Lives.
- KENDRA SCOTT
A mystery jewelry pull with 100% of proceeds benefiting ACM Lifting Lives will be hosted by Kendra Scott on Friday, April 1 at the ACM Cause Way. Here at Kendra Scott, we always have something to give. What matters to you, matters to us. Show us how #YouDoGood @KendraScott.
- PROJECT 615
Visit our booth for t-shirts and apparel hand screen printed by those on a path to recovery from homelessness, addiction, and mental illness.
- PURPOSE JEWELRY
Hand-crafted by young women rescued from human trafficking. 100% of proceeds go to International Sanctuary providing holistic care for survivors. Purchase with PURPOSE and join the movement to spread hope!
- STRINGS FOR HOPE
Check out the recycled guitar strings turned into one-of-a-kind jewelry. Handmade by formally incarcerated women transitioning into community life again. Proceeds support healthcare, education, and food banks.
CRACKER BARREL – CONTENT CREATOR STUDIO
Make sure to visit CrackerBarrel.com/ACMparty for exclusive videos & photos from the ACM Content Creator Studio powered by Cracker Barrel. You’ll see today's top country acts interacting with your favorite social media influencers!
FOOD AND BEVERAGE
- BAREFOOT REFRESHER SPRITZER TENT:
Come Get Barefoot and have a great time at the Barefoot Refresh Spritzer tent! Guests will be able to try our Barefoot Refresh Spritzers, now in a new convenient can, while enjoying some of the best country music performances of the year!
- MILLERCOORS BEER GARDEN
Sit down, relax and enjoy a cold one at one of our many Party Bar locations, while watching one of their many big screen TVs and listening to great country music!
- RED BULL
Red Bull is proud to be the official energy drink of the ACM Party for a Cause Festival! Check out our rest and relaxation activation and make sure to grab your free Red Bull Energy Drink upon exiting the festival each night!
LAS VEGAS CONVENTION & VISITORS AUTHORITY (LVCVA)
Country music is back in Las Vegas and bigger than ever! A highlight event for all who attend, the 4th ACM Party for a Cause Festival will be held at the all-new Las Vegas Festival Grounds from April 1- 3, 2016. The three-day outdoor music festival will feature country music all-stars such as Carrie Underwood, Dierks Bentley and Kenny Chesney. Enjoy a night of great music while supporting a great cause. Learn more about the Party for a Cause Festival at www.LasVegas.com.
Party for a Cause with aloha spirit! Visit the Maui Jim Sunglasses Flying Jimmy booth and become a part of the Maui Jim ‘ohana—check out the latest styles and experience Maui Jim’s patented PolarizedPlus2 technology. Color. Clarity. Detail. @OfficialMauiJim
Fans attending the ACM Party for a Cause Festival in Las Vegas can “Ride Country” on a free interactive Ram Ride & Drive Test Track featuring the Ram Rebel, Ram 1500 & Ram 2500 trucks. Professional drivers will guide attendees through a course of various on- and off-road obstacles and capability challenges including a hill climb providing Ram truck riders the best view of the PFAC landscape. Participants of the ride & drive will receive free gifts, be registered for a chance to win $45,000 toward a new Ram Truck, will have an opportunity to win Main Stage VIP truck bed seats to see their favorite artists perform live at the festival and have the opportunity to meet country music artists making appearances at the Ram Ride & Drive throughout the weekend. The Raminator Monster Truck Team will be on hand to entertain attendees with car crushing demos, photo opportunities and autographs. Ram Trucks is the official sponsor of the main stage at PFAC where the hottest names in country music will be performing all weekend.
ROLAND & BOSS BACKSTAGE LOUNGE
The latest from Roland and BOSS, manufacturers of the world's leading electronic musical instruments, will be onsite and showcased in an exclusive, hands-on "petting zoo" area backstage.
ACM PARTY FOR A CAUSE “SOCIAL MOSAIC”
Fans can join the ACM Party for a Cause Festival conversation by tweeting or posting to Instagram using #ACMparty to see their posts in living color, onsite via huge Festival screens!
YETI is pleased to provide artist hospitality backstage at ACM Party for a Cause Festival. YETI coolers help keep the cold ones frosty from load in to well beyond the after party. See how YETI helps the music play on for longer with our coolers, drinkware, and more.
Academy of Country Music: Brooke Primero, email@example.com or 818-815-4219
Las Vegas Festival Grounds: Scott Ghertner, firstname.lastname@example.org or 702-692-6750
PMK•BNC: Brian Rubin, Pipere Boggio & Janelle Nazario, email@example.com; firstname.lastname@example.org;
Janelle.email@example.com or 310.854.4800