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COUNTRY MUSIC, COLLEGE HOOPS AND SCRIPTED SERIES LEAD CBS TO A WEEKLY WIN IN VIEWERS, ADULTS 18-49 AND ADULTS 25-54

04/05/2011

CBS Has Top Three Scripted Series in Viewers and Four of the Top Five in
Adults 18-49 and Adults 25-54

"The 46th Annual Country Music Awards" Posts Gains Year-to-Year in Viewers and Younger Demos

            THE 46TH ANNUAL COUNTRY MUSIC AWARDS, CBS Sports' presentation of the NCAA BASKETBALL CHAMPIONSHIP SATURDAY and strong performances from the Network's scripted series led CBS to a weekly win in viewers, adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for the week ending April 3, week 28 of the 2010-2011 television season.

            The ACADEMY OF COUNTRY MUSIC AWARDS swept its time period with year-to-year gains in viewers and younger demos, up +19% in adults 18-34 and +3% in adults 18-49.  Game two of CBS's NCAA BASKETBALL CHAMPIONSHIP SATURDAY posted its best households, viewers, adults 25-54, adults 18-49, men 25-54 and men 18-49 deliveries since 2005. 

CBS had the top three scripted series in viewers and four of the top five scripted series in both adults 25-54 and adults 18-49.  Overall, CBS had 11 of the top 20 in viewers and 10 of the top 20 series (including ties) in both adults 25-54 and adults 18-49.

            For the week in viewers: CBS (11.79m), ABC (9.43m), FOX (8.26m) and NBC (5.38m).  Season-to-date, CBS is first (11.85m) followed by FOX (9.81m), ABC (8.29m) and NBC (7.30m).

For the week in key demographics, CBS was first in both adults 25-54 (3.8/10) and adults 18-49 (2.9/08).  Season-to-date, CBS is first in adults 25-54 (tie with FOX 3.9/10, each) and second in adults 18-49 (3.0/08).

            For the week in households: CBS (7.1/12), ABC (5.8/10), FOX (4.8/08) and NBC (3.4/06).  Season-to-date, CBS is first (7.2/12) followed by FOX (5.5/09), ABC (5.1/08) and NBC (4.5/07). 

CBS Weekly Highlights:

 NCIS was first in households (11.3/18), viewers (18.73m), adults 25-54 (5.3/13) and adults 18-49 (3.9/11).  Compared to last week, NCIS was up +3% in adults 18-49 (from 3.8/12).

 NCIS: LOS ANGELES was second in households (9.3/14), viewers (15.34m), adults 25-54 (4.5/10) and adults 18-49 (3.5/09).  Compared to last week, NCIS: LOS ANGELES was up +9% in adults 18-49 (from 3.2/09) and even in adults 25-54.

 SURVIVOR: REDEMPTION ISLAND was second in households (6.3/10), viewers (11.01m), adults 25-54 (4.1/11) and adults 18-49 (3.1/09).  Compared to last week, SURVIVOR: REDEMPTION ISLAND was up +2% in adults 25-54 (from 3.1/09), even in both households and adults 18-49 and added +10,000 viewers (from 11.00m). 

 CRIMINAL MINDS: SUSPECT BEHAVIOR was first in households (5.9/10), viewers (9.53m) and adults 25-54 (3.2/08); it was second in adults 18-49 (2.3/06, -0.2 behind NBC).  Compared to last week, CRIMINAL MINDS: SUSPECT BEHAVIOR was up +5% in both households (from 5.6/10) and adults 18-49 (from 2.2/06), +7% in adults 25-54 (from 3.0/08) and added +730,000 viewers (from 8.80m, +8%). 

  THE MENTALIST was first in households (9.0/15), viewers (14.27m), adults 25-54 (3.8/09) and adults 18-49 (2.8/07).  

-- On Friday, CBS was first in households (5.9/10), viewers (9.27m), adults 25-54 (2.3/07) and adults 18-49 (1.5/05).        

 CHAOS (P) was first in households (4.2/08) and viewers (6.53m); it was tied for first in adults 25-54 (1.7/05, with both NBC and ABC).

 CSI: NY won its time slot in households (6.5/11), viewers (10.35m), adults 25-54 (2.6/07) and adults 18-49 (1.8/06). 

 BLUE BLOODS won its time slot in households (7.0/12), viewers (10.92m) and adults 25-54 (2.7/07); it was second in adults 18-49 (1.7/05, -0.1 behind ABC).

-- On Saturday, CBS won the night in households (9.2/17), viewers (16.05m), adults 25-54 (5.9/17), adults 18-49 (5.1/17), adults 18-34 (4.4/18), men 25-54 (7.7/22), men 18-49 (6.7/22) and men 18-34 (5.6/23).  CBS won every half-hour in households, viewers, key men and adult demos. 

 From 8:00-8:30 PM, the primetime run-over of CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 1 posted a 10.6/20 with 18.54m viewers. 

 CBS NCAA BASKETBALL CHAMPIONSHIP BRIDGE SHOW (S) (8:30-8:57 PM) scored a 7.6/14 with 13.03m viewers and 4.8/15 in adults 25-54, 4.2/15 in adults 18-49, 3.7/16 in adults 18-34, 6.3/19 in men 25-54, 5.7/20 in men 18-49 and 4.9/21 in men 18-34.  Compared to the BRIDGE SHOW last year (which ran 8:34-9:02 PM), CBS was up +16% in adults 18-34, +2% in men 18-49, +17% in men 18-34 and even in adults 18-49.

 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 2 (S) (8:57-11:16 PM) posted a 9.5/17 in households with 16.72m viewers and 6.2/18 in adults 25-54, 5.4/17 in adults 18-49, 4.7/18 in adults 18-34, 8.1/22 in men 25-54, 7.0/22 in men 18-49 and 5.8/23 in men 18-34.  Compared to the same game last year (which aired 9:02 PM to 11:22 PM), CBS was up +3% in households, +9% in both adults 25-54 and men 25-54, +15% in adults 18-49, +24% in adults 18-34, +13% in men 18-49 and +16% in men 18-34.   CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 2 posted its best households, viewers, adults 25-54, adults 18-49, men 25-54 and men 18-49 deliveries since 2005, as well as its best adults 18-34 and men 18-34 deliveries since 2008. 

-- On Sunday, CBS was first in households (7.4/12), viewers (12.40m), adults 25-54 (3.8/09) and adults 18-49 (2.9/08) for the fourth consecutive Sunday. 

 

 60 MINUTES was first in households (6.6/12), viewers (10.46m) and adults 25-54 (2.4/07); it was second in adults 18-49 (1.5/05, -0.1 behind ABC). 

 THE 46th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS (S) (8:00PM-11:01 PM) was first in households (7.6/12), viewers (13.05m), adults 25-54 (4.2/10), adults 18-49 (3.3/09) and adults 18-34 (2.5/07).  Compared to last year's event (on April 18, 2010), CBS was up +3% in adults 18-49 (from 3.2/08), +19% in adults 18-34 (from 2.1/08), even in adults 25-54 and added +30,000 viewers (from 13.02m). 

Top CBS programs of the week: #5 NCIS (an average of 18.73m viewers), #6 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 "Kentucky vs. UConn" (S) (16.72m), #7 NCIS: LOS ANGELES (15.34m), #8 THE MENTALIST (14.27m), #11 CRIMINAL MINDS (13.05m), #12 THE 46th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS (S) (13.05m), #13 CBS NCAA BASKETBALL BRIDGE SHOW (S) (13.03m), #15 CSI: CRIME SCENE INVESTIGATION (12.76m), #17 THE BIG BANG THEORY (11.92m), #18 SURVIVOR: REDEMPTION ISLAND (11.01m), #19 BLUE BLOODS (10.92m), #21 60 MINUTES (10.46m), #22 CSI: NY (10.35m), #23 THE GOOD WIFE (10.16m) and #25 CRIMINAL MINDS: SUSPECT BEHAVIOR (9.53m).

Prime averages are based on the following hours of rated broadcasts in Week #28:

CBS 22 hours
NBC 22 hours
ABC 22 hours
FOX 15 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                    
Week #28 of 2010-11 Season (ending: 04/03/11)                                                                                                                   
2010-11                                              
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 7.1       12                   
NBC                3.4       6                     
ABC                5.8       10                   
FOX                4.8       8                     
                                                                                                                                   
VIEWERS                                                                                          
                        (000)                           
CBS                 11,790                        
NBC                5,375                          
ABC                9,425                          
FOX                8,256                          
                                                                                                                                   
A25-54                                                                                               
                        Rtg       Sh                   
CBS                 3.8       10                   
NBC                1.9       5                     
ABC                3.2       8                     
FOX                3.2       8                                                                                                                                                                     
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 2.9       8                     
NBC                1.5       4                     
ABC                2.5       7                     
FOX                2.7       8                     
                                                                                                                                   
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 2.0       6                     
NBC                1.1       3                     
ABC                1.8       6                     
FOX                2.2       7                     
                                                                                               

NATIONAL NIELSEN SUMMARY - PRIMETIME                                                                                                                                                                                    

SEASON-TO-DATE RATINGS REPORT (09/20/10-04/03/11)                                                                                           
                        2010-11                                                          
HOUSEHOLDS                                                                                             
                        Rtg       Sh                   
CBS                 7.2       12                   
NBC                4.5       7                     
ABC                5.1       8                     
FOX                5.5       9                                                                                                                                                                                 
VIEWERS                                                                                          
                        (000)                           
CBS                 11,850                        
NBC                7,296                          
ABC                8,288                          
FOX                9,807                          
                                                                                                                                   
A25-54                                                                                               
                        Rtg       Sh                   
CBS                 3.9       10                   
NBC                2.8       7                     
ABC                3.0       8                     
FOX                3.9       10                   
                                                                                                                                   
A18-49                                                                                               
                        Rtg       Sh                   
CBS                 3.0       8                     
NBC                2.4       7                     
ABC                2.4       7                     
FOX                3.5       10                   
                                                                                                                                   
A18-34                                                                                               
                        Rtg       Sh                   
CBS                 2.0       6                     
NBC                1.9       6                     
ABC                1.9       6                     
FOX                3.1       10       

*  *  *

Press Contacts:            
Ed Harrison                  818-655-1584             ed.harrison@cbs.com
Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com


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