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“MY CAUSE” WEB FEATURE FOR FEBRUARY SPOTLIGHTS AMERICAN YOUNG AND “WORLD VISION”

02/04/2014

“MY CAUSE” WEB FEATURE FOR FEBRUARY SPOTLIGHTS

AMERICAN YOUNG AND “WORLD VISION”

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WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY

Tweet: February's @ACMawards Lifting Lives’ My Cause is @american_young & @WorldVision! http://bit.ly/ACMMyCause

Encino, CA (February 4, 2014) – ACM Lifting Lives® announced today that the February “My Cause” web feature will spotlight American Young and the charity organization, World Vision.  The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Over the past two years, ACM Lifting Lives has donated more than $200,000 to artists’ favorite charities through this program, and will again make a donation in addition to driving fan awareness.

This month, “My Cause: World Vision” highlights a Christian humanitarian organization that is dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision works in nearly 100 countries to provide emergency assistance to children and families affected by natural disasters and civil conflict; while working with communities to develop long-term solutions to alleviate poverty and to advocate for justice on behalf of the poor. 

Click here to watch the February “My Cause” video and donate to this cause.

About ACM Lifting Lives

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.  Through partnerships with artists and strong ties in the music industry, ACM Lifting Lives develops and funds music-related therapy and education programs, and serves members of the community who face unexpected hardships through its Diane Holcomb Emergency Relief Fund. Through generous donations and the support of artists and fans, ACM Lifting Lives is able to fund everything from disaster relief and helping communities in need, to music education in schools and music camps for those with disabilities, to supporting programs that use music therapy as a means to help our veterans and wounded warriors, while providing grants to help them ease back into life. For more information, please visit www.ACMLiftingLives.org

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Media Contact:

Academy of Country Music

Jenelle Scott

(818) 815-4218

jenelle@acmcountry.com


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