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“MY CAUSE” WEB FEATURE FOR NOVEMBER SPOTLIGHTS THE HENNINGSENS AND “ELIJAH’S HEART”

11/07/2013

“MY CAUSE” WEB FEATURE FOR NOVEMBER SPOTLIGHTS

THE HENNINGSENS AND “ELIJAH’S HEART”

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WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY

Tweet: November's @ACMawards Lifting Lives’ My Cause is @TheHenningsens  & @Elijahs_Heart! Watch here: http://bit.ly/ACMMyCause

Encino, CA (November 7, 2013) – ACM Lifting Lives® announced today that the November “My Cause” web feature will spotlight The Henningsens and the charity organization, Elijah’s Heart. The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Over the past two years, ACM Lifting Lives has donated more than $190,000 to artists’ favorite charities through this program, and will again make a donation in addition to driving fan awareness.

This month, “My Cause: Elijah’s Heart” highlights an organization whose purpose is to show love to underprivileged children and their families, to assist them with practical needs and to raise awareness about their desperate situations to inspire others to act. Throughout America, countless children and their families are buried under the oppression of poverty, hunger, poor education and other devastations. The plight of these people often goes unnoticed.  Elijah’s Heart is calling others to unite with them to show mercy and practical love to those individuals.

Click here to watch the November “My Cause” video and donate to this cause.

About ACM Lifting Lives

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.  Each year, ACM Lifting Lives provides funding to music-related therapy and education programs, including the organization’s flagship ACM Lifting Lives Music Camp, a partnership since 2010 with Vanderbilt Kennedy Center for Excellence in Developmental Disabilities in Nashville, TN. ACM Lifting Lives Music Camp is a week-long residential program open to individuals with Williams syndrome, talented in music from around the nation, and has a dual purpose of studying Williams syndrome while providing music enrichment through performance and education. Other Lifting Lives giving includes serving members of the country music community who face unexpected financial hardship through the Diane Holcomb Emergency Relief Fund, and partnering with music artists to improve lives. For more information, please visit www.ACMLiftingLives.org.

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Media Contact:

Academy of Country Music

Jenelle Scott

(818) 815-4218

jenelle@acmcountry.com


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