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“MY CAUSE” WEB FEATURE FOR OCTOBER SPOTLIGHTS LAUREN ALAINA AND “PROJECT UNIFY”

10/09/2013

“MY CAUSE” WEB FEATURE FOR OCTOBER SPOTLIGHTS

LAUREN ALAINA AND “PROJECT UNIFY”

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WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY

Tweet: October's @ACMawards Lifting Lives’ My Cause is @Lauren_Alaina & @SpecialOlympics Project UNIFY! Watch here: http://bit.ly/ACMMyCause

Encino, CA (October 9, 2013) – ACM Lifting Lives® announced today that the October “My Cause” web feature will spotlight Lauren Alaina and the charity organization, Special Olympics Project UNIFY.   Alaina is a Special Ambassador for Project Unify, and traveled to PyeongChang, South Korea last January for the 2013 Special Olympics World Winter Games. The web feature drives awareness of artist-supported charitable organizations and supports fundraising efforts for those philanthropies.

My Cause is a way for ACM Lifting Lives to tangibly demonstrate the Academy’s support of country music artists.  Many people have been helped by these fantastic charities, and ACM Lifting Lives bolsters that support by increasing awareness and funding for these very deserving causes.  Over the past two years, ACM Lifting Lives has donated more than $190,000 to artists’ favorite charities through this program, and will again make a donation in addition to driving fan awareness.

This month, “My Cause: Special Olympics Project UNIFY” highlights an education-based project, funded by the U.S. Department of Education, that uses the sports and education programs of Special Olympics to activate young people across the U.S in order to promote school communities where all young people are agents of change – fostering respect, dignity and advocacy for people with intellectual disabilities. Special Olympics believes that through sports young people can make a difference in friendships, schools and communities.

Click here to watch the October “My Cause” video and donate to this cause or visit www.specialolympics.org for more information.

About ACM Lifting Lives

ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.  Each year, ACM Lifting Lives provides funding to music-related therapy and education programs, including the organization’s flagship ACM Lifting Lives Music Camp, a partnership since 2010 with Vanderbilt Kennedy Center for Excellence in Developmental Disabilities in Nashville, TN. ACM Lifting Lives Music Camp is a week-long residential program open to individuals with Williams syndrome, talented in music from around the nation, and has a dual purpose of studying Williams syndrome while providing music enrichment through performance and education. Other Lifting Lives giving includes serving members of the country music community who face unexpected financial hardship through the Diane Holcomb Emergency Relief Fund, and partnering with music artists to improve lives. For more information, please visit www.ACMLiftingLives.org.

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Media Contact:

Academy of Country Music

Jenelle Scott

(818) 815-4218

jenelle@acmcountry.com


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