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"THE 46TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS" TOPS SUNDAY IN ALL KEY MEASURES

04/04/2011

Award Show Up +19% in Adults 18-34 and +3% in Adults 18-49 from Last Year

            THE 46TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS dominated Sunday in all key ratings measures, gaining +19% in adults 18-34 and +3% in adults 18-49 versus last year's event and leading CBS to its fourth consecutive across-the-board Sunday win, according to Nielsen preliminary live plus same day ratings for April 3.

From 8:00-11:00 PM, THE ACADEMY OF COUNTRY MUSIC AWARDS (S) was first in households (7.6/12), viewers (12.96m), adults 25-54 (4.2/10), adults 18-49 (3.3/09) and adults 18-34 (2.5/07).  Compared to last year's event (on April 18, 2011), CBS was up +19% in adults 18-34 (from 2.1/06), +3% in adults 18-49 (from 3.2/08), even in adults 25-54 and on par in viewers (from 13.02m). 

For the night, CBS was first in households (7.4/12), viewers (12.30m), adults 25-54 (3.7/09) and adults 18-49 (2.9/08) for the fourth consecutive Sunday.

Updated Sunday ratings will available tomorrow.

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Press Contacts:            
Ed Harrison                  818-655-1584             ed.harrison@cbs.com
Jeremy Murphy            212-975-4577             jeremy.murphy@cbs.com


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