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ACM LIFTING LIVES® “MY CAUSE” WEB FEATURE THEME FOR JANUARY IS “RESOLVE TO HELP YOUR COUNTRY”

01/06/2011

 WEB FEATURE AVAILABLE ON ACMLIFTINGLIVES.ORG STARTING TODAY

Encino, CA (January 6, 2011) – ACM Lifting Lives® announced today that the January theme for its monthly “My Cause” web feature is “Resolve To Help Your Country.” The web feature, which launched in August of 2010, will continue to drive awareness of artist-supported charitable organizations and support fundraising efforts for those philanthropies. 

At the ACM Awards last April, ACM Lifting Lives converted the traditional artist gift lounge into a space where artists could give back to an organization of their choice, instead of receiving gifts themselves. In this lounge, artists stopped by to give a direct-to-camera message about their favorite charities. These videos can now be seen as part of the My Cause web feature on ACMLiftingLives.org, with new monthly features grouping artists and causes by theme.

This month, “My Cause: Resolve To Help Your Country” focuses on causes that serve the nation in times of war or disaster. Donations can be made to each charity using a donate link available with each video. Below are the artists and causes included in the January “Resolve To Help Your Country” feature.

January: “Resolve To Help Your Country”

  • Trace Adkins  – Wounded Warrior Project
  • Reba McEntire – Red Cross

To watch the January My Cause videos and donate to these causes, please visit ACMLiftingLives.org. A new My Cause theme including more artists and charities will be announced in February.

About ACM Lifting Lives
ACM Lifting Lives® is the philanthropic arm of the Academy of Country Music dedicated to improving lives through the power of music.   Each year, ACM Lifting Lives provides grants to music therapy and music education programs.  Other giving includes serving members of the country music community who face unexpected medical or financial hardship through the Diane Holcomb Emergency Relief Fund and partnering with artists to improve lives through music. For more information, please visit www.ACMLiftingLives.org.

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Media Contacts:                        Brooke Primero
Academy of Country Music
 (818) 788-8000            x1419
brooke@acmcountry.com


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